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Information Gold Mine: The Ultimate Guide to Using Association Data the Right Way

You’re probably sitting on a goldmine of data and don’t even realize it. In fact, now more than ever, associations are collecting mountains of data but don’t have a data strategy to actively drive…

Better Association Events with Predictive Analytics

When it comes to holding an association event, there are a lot of things you don’t want to leave to chance. From your keynote speakers to the flow of traffic, predictive analytics can give…

You Need More than Good Data to Make Good Decisions

Getting good information is more than about static numbers that tell you what is happening in your association. Association leaders that are really focused on growth will tell you that the ultimate goal of…

Data Democratization: Why Your Association Needs It

Most of your staff isn’t trained to handle the mountains of data you’re collecting. So we usually rely on data analysts and IT teams to make sense of it all and then distribute it…

4 Sign It's Time to Outsource Your Association's Data Analytics

Your association is collecting more data than ever as organizations race to keep up with member expectations and digital transformation initiatives. This data contains the insights you need to grow and differentiate your organization.…

Member Success: Association Members are Happier with Tailored Member Journeys

Being an association member should never feel like buying a t-shirt or cup of coffee. Great associations are able to really listen to their members and use that feedback to build their communities. This…

Thomas Altman and Dray McFarlane of Tasio Featured on Mary Byers Successful Associations Podcast

On January 27th, Thomas Altman and Dray McFarlane, co-founders of Tasio, were featured on the Mary Byers Successful Associations Today podcast. Their topic was “How AI Can Increase Membership,” and included some great information…

Six Ways to Use Predictive Analytics to Grow Your Association: Member Retention

Part 6 of a 6-part series.  You can build a great organization and grow pretty quickly, but you can’t sustain it unless you’re actually providing something people want and keeping them around. That’s why…

Six Ways to Use Predictive Analytics to Grow Your Association: Financial Modeling

Too often associations focus intently on their mission and vision while largely overlooking finances and operations until a crisis looms. But did you know financial modeling can help you more clearly understand both financial…

6 Ways to Use Predictive Analytics to Grow Your Association: Market Intelligence

Part 4 of a 6-part blog series. You’re probably already analyzing market surveys to find member attributes and motivations, right? But did you know you can design a predictive model to automate this process…