Association Retention Playbook
The 5-Step DIY Membership Retention Strategy and Workbook
It's hard to see good members fall by the wayside. But what's even worse is knowing that you have the data at your fingertips to retain them, but don't know how to use it effectively.
In this ebook, workbook, and through our series of tutorial videos, you'll learn how to use predictions based on data to identify the key behaviors that your members show before they leave, giving you insight into how to better engage and motivate them to stay connected to your associtaion.
This 27-page ebook and Excel spreadsheet teach you how to:
Identify engaged (and burned out) members of your organization
Decide which incentives and programs are working or need updating
Calculate the lifetime value of each member
Predict with high accuracy who is going to non-renew in 2020-2021
Develop a strategy for saving the most membership dollars with the fewest marketing dollars