The Association Retention Playbook

The 5-Step DIY Member Retention Strategy and Workbook

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What you’ll get in the ebook

  • Identify engaged (and burned out) members of your organization
  • Decide which incentives and programs are working or need updating
  • Calculate the lifetime value of each member
  • Predict with high accuracy who is going to non-renew in 2020-2021
  • Develop a strategy for saving the most membership dollars with the fewest marketing dollars