Let me tell you about one of the most surprising findings I made last year. One of the most common reasons people drop their memberships is because they . . . just kind of…
I spent the last year speaking with as many Association professionals as I possibly could. I ended up having hundreds of conversations, every one of them enlightening. But one message jumped out from those…
You’re probably sitting on a goldmine of data and don’t even realize it. In fact, now more than ever, associations are collecting mountains of data but don’t have a data strategy to actively drive…
When it comes to holding an association event, there are a lot of things you don’t want to leave to chance. From your keynote speakers to the flow of traffic, predictive analytics can give…
Getting good information is more than about static numbers that tell you what is happening in your association. Association leaders that are really focused on growth will tell you that the ultimate goal of…
Most of your staff isn’t trained to handle the mountains of data you’re collecting. So we usually rely on data analysts and IT teams to make sense of it all and then distribute it…
Your association is collecting more data than ever as organizations race to keep up with member expectations and digital transformation initiatives. This data contains the insights you need to grow and differentiate your organization.…
Being an association member should never feel like buying a t-shirt or cup of coffee. Great associations are able to really listen to their members and use that feedback to build their communities. This…
On January 27th, Thomas Altman and Dray McFarlane, co-founders of Tasio, were featured on the Mary Byers Successful Associations Today podcast. Their topic was “How AI Can Increase Membership,” and included some great information…
Part 6 of a 6-part series. You can build a great organization and grow pretty quickly, but you can’t sustain it unless you’re actually providing something people want and keeping them around. That’s why…