Six Ways to Use Predictive Analytics to Grow Your Association: Financial Modeling

Too often associations focus intently on their mission and vision while largely overlooking finances and operations until a crisis looms. But did you know financial modeling can help you more clearly understand both financial…

6 Ways to Use Predictive Analytics to Grow Your Association: Market Intelligence

Part 4 of a 6-part blog series. You’re probably already analyzing market surveys to find member attributes and motivations, right? But did you know you can design a predictive model to automate this process…

6 Ways to Use Predictive Analytics to Grow Your Association: Member Targeting

This is part 1 of a 6-part series on predictive analytics for associations. https://youtu.be/DT7ZnX7i7-s Membership is the heart of your association. From the kinds of education you offer to the special events you host…

Masterful Metrics: 5 Steps for Creating Metrics that Retain More Association Members

Retaining association members can feel a little like shooting in the dark, especially if terms like “metrics” and “predictive analytics” seem like a foreign language. For many association leaders, member retention is about in-person…

A 2020 Election Lesson for Associations (Part 2): Uncertainty and the Power of Prediction

Part 2 of a 2-Part Series. Read Part 1 Here.  As with most things in 2020, the presidential election feels like it's been going on for decades. Despite the states slowly counting and recounting…

2020 Election Lesson for Associations (Part 1): Predictions are Only as Good as Your Data

Rolling into the end of October, it felt like predictions that were being forecast about the upcoming (now past-tense) 2020 Presidential election were almost fact.  And then Super Tuesday came. And Super Wednesday. And…