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Category: Member Retention
The Best Member Data to Feed Your AI Model

The best member data to input into your AI model includes a combination of the type of data, amount of data, recency of data, and responsiveness of the data model. While there’s no silver…

6 Ways to Use Predictive Analytics to Grow Your Association: Risk Analytics

Part 3 of a 6-part blog series. In order to eliminate the risks and losses that come with organizational challenges, you first have to spot them coming. While this may sound like white magic,…

6 Ways to Use Predictive Analytics to Grow Your Association: Financial Forecasting

This is part 2 of a 6-part series on predictive analytics for associations. Read the first one here. As we roll into the new year, planning and strategy is probably something you’re already tired of…

Dollars and Sense: What is an Association Member Worth?

https://youtu.be/jquHotM8jJs The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving…

How COVID-19 Data Can Help Your Association Retain Members

What are your association members thinking? COVID-19 has made 2020 a really hard year for associations—especially those who are paying attention to their membership data. According to Cafe America, 67.9% of nonprofits have seen…

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