by Thomas Altman | Feb 25, 2021 | Member Retention
The best member data to input into your AI model includes a combination of the type of data, amount of data, recency of data, and responsiveness of the data model. While there’s no silver bullet approach for all associations, considering these member data...
by Willow Becker | Jan 15, 2021 | Member Retention
Part 3 of a 6-part blog series. In order to eliminate the risks and losses that come with organizational challenges, you first have to spot them coming. While this may sound like white magic, it’s possible today with the power of predictive risk analytics. Predictive...
by Willow Becker | Dec 31, 2020 | Member Retention
This is part 2 of a 6-part series on predictive analytics for associations. Read the first one here. As we roll into the new year, planning and strategy is probably something you’re already tired of thinking about. It takes time, energy, and effort to create good...
by Willow Becker | Dec 3, 2020 | Member Retention
The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. But there is a benefit to learning how...
by Willow Becker | Oct 14, 2020 | Member Retention
COVID-19 has made 2020 a really hard year for associations—especially those who are paying attention to their membership data. According to Cafe America, 67.9% of nonprofits have seen a decline in contributions with 97.4% expecting to see further declines over the...
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