Association Retention Playbook

The 5-Step DIY Membership Retention Strategy and WorkbookIt's hard to see good members fall by the wayside. But what's even worse is knowing that you have the data at your fingertips to retain them, but don't know how to use it effectively. 

In this ebook, workbook, and through our series of tutorial videos, you'll learn how to use predictions based on data to identify the key behaviors that your members show before they leave, giving you insight into how to better engage and motivate them to stay connected to your association.

This 27-page ebook and Excel spreadsheet teach you how to:

  • Identify engaged (and burned out) members of your organization
  • Decide which incentives and programs are working or need updating
  • Calculate the lifetime value of each member
  • Predict with high accuracy who is going to non-renew in 2020-2021
  • Develop a strategy for saving the most membership dollars with the fewest marketing dollars

Association Retention Playbook

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Thomas Altman
Co-Founder, Tasio
Thomas Altman is a data management specialist with a focus on bringing cutting-edge AI and machine learning to the association space.

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Dray McFarlane
Co-Founder, Tasio
With a decade of experience managing associations’ needs through technology, Dray McFarlane helped found Tasio to create new options for them to be more competitive—even in difficult times.

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