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Thomas Altman and Dray McFarlane of Tasio Featured on Mary Byers Successful Associations Podcast

Thomas Altman and Dray McFarlane of Tasio Featured on Mary Byers Successful Associations Podcast

by Willow Becker | Mar 26, 2021 | Uncategorized

On January 27th, Thomas Altman and Dray McFarlane, co-founders of Tasio, were featured on the Mary Byers Successful Associations Today podcast. Their topic was “How AI Can Increase Membership,” and included some great information about how associations can use the...
6 Ways to Use Predictive Analytics to Grow Your Association: Risk Analytics

6 Ways to Use Predictive Analytics to Grow Your Association: Risk Analytics

by Willow Becker | Jan 15, 2021 | Member Retention

Part 3 of a 6-part blog series. In order to eliminate the risks and losses that come with organizational challenges, you first have to spot them coming. While this may sound like white magic, it’s possible today with the power of predictive risk analytics. Predictive...
6 Ways to Use Predictive Analytics to Grow Your Association: Financial Forecasting

6 Ways to Use Predictive Analytics to Grow Your Association: Financial Forecasting

by Willow Becker | Dec 31, 2020 | Member Retention

This is part 2 of a 6-part series on predictive analytics for associations. Read the first one here. As we roll into the new year, planning and strategy is probably something you’re already tired of thinking about. It takes time, energy, and effort to create good...
6 Ways to Use Predictive Analytics to Grow Your Association: Member Targeting

6 Ways to Use Predictive Analytics to Grow Your Association: Member Targeting

by Willow Becker | Dec 23, 2020 | Uncategorized

This is part 1 of a 6-part series on predictive analytics for associations. Membership is the heart of your association. From the kinds of education you offer to the special events you host each year, improving the way people see, use, and interact with your...
Dollars and Sense: What is an Association Member Worth?

Dollars and Sense: What is an Association Member Worth?

by Willow Becker | Dec 3, 2020 | Member Retention

The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward.  But there is a benefit to learning how...
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