Tasio Blog

Learn how to use your association’s data to make a bigger impact for good

Actionable, timely blog posts that give you strategies you can use right now to gather better data and use it to retain members, streamline operations, and break down silos.
Six Ways to Use Predictive Analytics to Grow Your Association: Financial Modeling

Too often associations focus intently on their mission and vision while largely overlooking finances and operations until a crisis looms. But did you know financial modeling can help you more clearly understand both financial…

6 Ways to Use Predictive Analytics to Grow Your Association: Market Intelligence

Part 4 of a 6-part blog series. You’re probably already analyzing market surveys to find member attributes and motivations, right? But did you know you can design a predictive model to automate this process…

6 Ways to Use Predictive Analytics to Grow Your Association: Risk Analytics

Part 3 of a 6-part blog series. In order to eliminate the risks and losses that come with organizational challenges, you first have to spot them coming. While this may sound like white magic,…

6 Ways to Use Predictive Analytics to Grow Your Association: Financial Forecasting

This is part 2 of a 6-part series on predictive analytics for associations. Read the first one here. As we roll into the new year, planning and strategy is probably something you’re already tired of…

6 Ways to Use Predictive Analytics to Grow Your Association: Member Targeting

This is part 1 of a 6-part series on predictive analytics for associations. https://youtu.be/DT7ZnX7i7-s Membership is the heart of your association. From the kinds of education you offer to the special events you host…

Dollars and Sense: What is an Association Member Worth?

https://youtu.be/jquHotM8jJs The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving…

Masterful Metrics: 5 Steps for Creating Metrics that Retain More Association Members

Retaining association members can feel a little like shooting in the dark, especially if terms like “metrics” and “predictive analytics” seem like a foreign language. For many association leaders, member retention is about in-person…

A 2020 Election Lesson for Associations (Part 2): Uncertainty and the Power of Prediction

Part 2 of a 2-Part Series. Read Part 1 Here.  As with most things in 2020, the presidential election feels like it's been going on for decades. Despite the states slowly counting and recounting…

2020 Election Lesson for Associations (Part 1): Predictions are Only as Good as Your Data

Rolling into the end of October, it felt like predictions that were being forecast about the upcoming (now past-tense) 2020 Presidential election were almost fact.  And then Super Tuesday came. And Super Wednesday. And…

How COVID-19 Data Can Help Your Association Retain Members

What are your association members thinking? COVID-19 has made 2020 a really hard year for associations—especially those who are paying attention to their membership data. According to Cafe America, 67.9% of nonprofits have seen…

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